Erin Broders

CREATIVE DESIGN LEAD  3D CONCEPT & VISUALIZATION

New Lenox, IL 

    erinebroders@gmail.com   erinbroders.com

PROFESSIONAL PROFILE

Senior Creative & 3D Design Lead with 20+ years of experience developing retail displays, packaging, 3D concepts and production-ready graphics for national brands. Experienced in leading creative projects, mentoring designers, collaborating with Sales, Project Management, Structural Engineering and clients, and turning complex concepts into compelling visual solutions. Broad background spanning 3D visualization, graphic design, print production, photography and spatial design.

CORE EXPERTISE

3D Concept Development  •  Creative Direction & Team Leadership  •  Retail / POP Design  •  Experiential & Environmental Concepts  •  Packaging & Display Design  •  2D / 3D Visualization  •  Brand Development  •  Spatial Design  •  Client Collaboration  •  Art Direction  •  Print Production

PROFESSIONAL EXPERIENCE

INTERNATIONAL PAPER — Aurora, IL
Graphic Design Lead / 3D Renderer  |  Jan 2008–Present

• Lead creative development and 3D visualization of retail displays, packaging and e-commerce solutions for national brands.

• Assign and manage projects for the design team through the Pivot project-management system.

• Create innovative 2D and 3D concepts, renderings and presentation visuals used to service clients and win new business.

• Partner daily with Sales, Project Management, Structural Engineering, internal teams and clients to move concepts from ideation through production.

• Lead process improvement initiatives within the art department to strengthen workflow, consistency and quality.

• Train new managers and hires on department processes, procedures, and 2D/3D design software.

• Develop and maintain 3D model libraries and client art-asset libraries.

• Develop conceptual and final graphics for point-of-purchase displays and prepare artwork for flexographic, lithographic and digital production.

• Build client-requested physical mock-ups of displays and packaging; operate CAD cutting tables and large-format plotters.

• Serve on the Health & Safety Board and host quarterly meetings focused on safe work environments and practices.

Selected Client Experience  The Home Depot, Anheuser-Busch, Coca-Cola, Mars Wrigley, Procter & Gamble, Nestlé Purina, General Mills, The Hershey Company, Walgreens, Target, Walmart, Costco, Colgate-Palmolive, Weber, Tyson, Kohler, and other national brands.

ILLINOIS AUTO ELECTRIC — Aurora, IL
Marketing Manager / Senior Graphic Designer  |  Dec 2004–Jan 2008

• Led permanent point-of-purchase design conception, creation and implementation.

• Created 3D renderings of permanent POP displays and products.

• Developed graphic design for in-house and client projects, including magazines, billboards and point-of-purchase materials.

• Designed marketing campaigns and corporate identities for internal divisions.

• Managed overseas product sourcing and directed photography for internal marketing materials.

AMERICAN TECHNICAL PUBLISHERS — Homewood, IL
Illustrator  |  Sep 1999–Dec 2004

• Illustrated book covers and technical illustrations used in publication layouts.

• Executed typesetting and page layout for publications.

• Developed blueprint images using AutoCAD and Illustrator.

• Copy edited written material prior to production.

ERIN EILEEN PHOTOGRAPHY LLC
Owner / Photographer  |  Est. 2010–Present

• Created and maintained an independent photography business, managing client relationships and creative delivery.

• Photography, photo styling and visual direction experience supporting a multidisciplinary creative practice.

AWARDS & RECOGNITION

2026 OMA Show — Nominee
Mars Wrigley / Walgreens — Extra Gum Back-to-School Pencil Floorstand Concept

POP Shop Award — Gold Winner
Anheuser-Busch Clydesdale Display

DESIGN & TECHNOLOGY

Adobe Creative Cloud: Illustrator, Photoshop, InDesign, Acrobat, Lightroom, After Effects, Premiere, Adobe Firefly

3D / CAD: AutoCAD 3D, Form·Z 3D, Maya 3D, Esko Studio

Video / Productivity: CapCut, Microsoft Office Suite, Microsoft Teams

Production: Flexographic, lithographic and digital print production; CAD cutting tables; large-format plotters

EDUCATION

Eastern Illinois University — Bachelor of Arts, Graphic Design | Minor: Journalism

North Central College — Practical Photography & Advanced Photography coursework

Joliet Junior College — AutoCAD 101

ADDITIONAL CREATIVE INTERESTS

Photography  •  Photo Styling  •  Interior Design  •  Space Planning  •  Oil Painting  •  Costume Design  •  Architecture